There was a night I’ll never forget.
I was sitting in the dark—no lights, no plan, no peace.
The type of quiet that ain’t calm—it’s loud with regret.
Money was low. My confidence was even lower.
I had mouths to feed. A dream to chase. But no gas in the tank.
I asked God, “Why give me vision if I don’t have provision?”
I wasn’t looking for motivation.
I was looking for a reason to keep going.
And that’s when it hit me…
I didn’t need more motivation.
I needed a reminder.
A reminder of who I was before the bills piled up.
Before I started second-guessing my purpose.
Before the world told me I had to shrink to survive.
That night, I wrote three words on a piece of paper:
I. Am. HIGHLIFE.
Not because I felt it,but because I needed to.
It wasn’t just about abundance.
It was about identity.
A declaration I could wear on my chest, even when I didn’t feel strong enough to speak it out loud.
So I made one shirt.
Then another.
Then I saw what happened when other people wore it.
They stood taller. Walked bolder. Looked like they believed again.
That’s when I knew—this wasn’t a brand.
It was a standard.
A signal to the world that you refuse to play small.
So if you’re reading this and you’re in that same dark place I was…
Let this be your reminder.
You don’t need permission to live big.
You don’t need approval to bet on yourself.
You don’t need to wait for proof before you show up in faith.
You just need to decide that your story ain’t over.
And when you’re ready to wear that decision like armor—
You know where to find us.
Because survival was never the goal.
We were made to live a HIGHLIFE.